Privacy Policy
Mediavine is an ad management service that helps content creators (publishers) build a sustainable business by monetizing their sites with ads.
This Notice is specific to Mediavine and explains how and when Mediavine collects, uses, shares, or sells your personal information when you visit one of our publisher’s websites, provide your email on a website to join a newsletter or access features managed by Mediavine or create a Grow account as a reader using your name and email. If a publisher is managing their own subscriptions, or collecting personal data beyond the services of Mediavine and Grow, it must disclose any collection, use, sharing or sale of personal data in its own privacy notice and comply with relevant privacy laws.
To exercise your privacy rights, please contact us at [email protected].
Mediavine is a registered vendor (ID 858) with the IAB Europe Transparency & Consent Framework with respect to a registered CMP (ID 46) with the IAB Europe Transparency & Consent Framework. Mediavine attests to its participation in the IAB Europe Transparency & Consent Framework and compliance with the Policies and Specifications of the Transparency & Consent Framework.
What personal data does Mediavine collect?
To provide advertising management services to our publishers, newsletters and access feature services, and our Grow product to you, Mediavine may collect and use:
- IP Address (unique address that identifies your device on the internet)
- Location (country, city, state)
- Operating System (e.g., Windows or Mac)
- Device Information (hardware, platform, location and carrier data)
- Language of the Website or Browser
- Web Browser Type (e.g., Chrome, Firefox or Safari)
- Unique Identifiers (information used to distinguish you from others)
- Email Address (Grow subscription services and account)
- Name (Grow account)
Advertising Management
Mediavine provides advertising management services to publishers to assist them in the delivery of ads on their sites that align with your interests. We collect information about your online activities and browsing information, including websites you visit, pages you view, search terms, the apps you use, the language and device you use, and location. This information is then passed to our partners to enable them to display interest-based advertising to you on the publisher site you are visiting. To learn more, please visit https://www.allaboutcookies.org; ICO – What are cookies and similar technologies; https://learnwebanalytics.com/whats-thedifference-between-a-cookie-a-pixel-and-a-tag/.
Grow
In some, but not all cases, Grow powers the subscription process for newsletters and access features on our publishers’ websites. When we do provide these services, we collect your email when you sign up and will use your email to send the newsletters and to provide access to the features. If requested by the publisher, we may also provide your email to them so they may send you newsletters or other information outside of Mediavine services.
A Grow account allows you to save and bookmark content from multiple publisher sites, get access to exclusive content, and more. When you register for a Grow account, Mediavine will collect your name and email (and password for login).
For subscription, feature access or account creation in Grow, Mediavine will use your email in hashed form (email converted into a unique encrypted string of characters) to enable interest- based advertising.
Mediavine may use your data to send newsletters, communicate with you, improve our services and websites, allow you to log into your Grow account, secure our websites and platforms, and fulfill any purpose for which you provide your information. Your email may also be used by Mediavine to send marketing emails to you. If you no longer wish to receive marketing emails from Mediavine, you may unsubscribe at any time using the ”Unsubscribe” link in the email.
Does Mediavine collect personal data from children?
Our publishers’ sites are not created for children, therefore Mediavine does not knowingly collect personal data from children under the age of 16. If you are a parent or legal guardian and think that your child’s personal data has been accidently collected, please contact us at [email protected].
Does Mediavine share or sell my personal information for interest-based advertising?
Yes, Mediavine will use, share, license, sell or otherwise disclose your personal information to our partners, including advertisers, to enable interest-based advertising to be displayed on publisher sites. To learn more about Mediavine partners, visit Mediavine Ad Partners.
Mediavine shares data, such as location, site content, and unique identifiers (information used to distinguish you from others), through
the bid stream and other integrations with our partners. Using this information, our partners bid for the opportunity to serve an interest-based ad to you in the ad space on the site.
Mediavine may send your hashed email to identity partners to have a unique identifier created. When this unique identifier is shared with our partners and other platforms, it allows your data to be matched with other data about you. Using your hashed email address also allows for the creation of a profile of your interests, online activities, demographics, and interactions with ads. Mediavine may share the unique identifier and the profile data in the bid request and through other platforms allowing partners, including advertisers, to understand more about you, to assess the value of showing you a particular ad, and to show you ads that match your interests and needs, benefiting both you and our partners.
Mediavine may also use your hashed emails, profiles, and interactions with our publishers’ websites to include you in a group of users with similar characteristics such as age group, location or interests to create an audience. This audience data does not directly identify you. We may share or sell this audience data with our partners so the partner can show you ads that match your interests or to other platforms so the partner can improve their advertising by showing more relevant ads to their users.
How can I opt out of interest-based advertising?
On the publisher site, you may take the following actions:
Cookie Consent – For EU/UK visitors
On first visit to the publisher’s site, you may reject the use of cookies through the cookie consent banner, shown only where legally required. If you initially accept the use of cookies, but change your mind, you can access the banner by clicking “Update Privacy Settings” at the bottom of the page on the publisher’s site to change your preferences at any time.
Disabling Cookies
To learn more about cookies and how to disable them for interest-based advertising, visit All About Cookies. Most browsers provide options in their menu to stop accepting new cookies, alert you to new cookies, disable cookies, and clear your browser’s cache or storage. Be aware that blocking cookies may affect your site experience, and essential cookies cannot be disabled as these are necessary for the website to function.
Opting Out Using Other Tools
Use the following tools to opt out of receiving interest-based advertising:
Digital Advertising Alliance (DAA) WebChoice Tool: https://optout.aboutads.info/
Network Advertising Initiative (NAI): https://thenai.org/opt-out/
Ad Choices (EDAA): https://www.youronlinechoices.com/
Ad Choices (DAAC): https://youradchoices.ca/en/tools
AppChoices (Mobile Device): https://youradchoices.ca/en/tools
Global Privacy Control (GPC): https://globalprivacycontrol.org/
Opt-Out Rights in Certain US States
If you reside in certain US states, you have the right to opt out of the sale or sharing of your personal data. Where required, a “Do Not
Sell or Share My Information” button can be found at the bottom of the page on each of our publishers’ websites or you can contact us
at [email protected].
Seeing Ads After Opting Out or Disabling Ads
Disabling cookies or opting out of the sales or sharing of personal data for advertising does not mean you won’t see ads on our publishers’ websites. It means the ads you see will not be personalized to your online behavior and interests.
What are my data protection rights?
Under data protection laws in the EU, UK and certain US states, you may have the right to delete, access, request a copy, and correct your personal information. If you’d like to exercise these rights, please contact Mediavine at [email protected]. For those in the EU or UK, please see our GDPR Privacy Notice – Data Subject Rights for further information. For those in the US, please see our US Privacy Notice for further information.
Please note that if you request a deletion of your personal data from your Grow account, your account will be closed as personal data is required to login.
Will Mediavine transfer my personal data to the US?
Yes. Mediavine transfers your data to the US for processing and storage. To safeguard this transfer, Mediavine enters into agreements known as Standard Contractual Clauses with our vendors and partners to ensure your data is protected according to EU or UK privacy standards.
How does Mediavine protect my personal information?
Mediavine has implemented technical and organizational security measures appropriate to the risk to the personal data. Despite our safeguards and efforts, no internet transmission can be 100% secure.
How long does Mediavine keep my personal information?
For our ad management services, Mediavine will keep your information for the duration of the browser sessions, which starts when you open the website and ends when you close the tab or leave the website.
For all other use cases, we will process your data until you ask us to stop or request that we delete your data. We may process for a short period after your request to allow us to implement your request.
How can I contact Mediavine if I have questions about this notice or Mediavine collection and use of my personal data?
Please contact us at [email protected], or you may write to us at:
8 The Green, #20971, Dover, DE 19901.
Mediavine may revise this Privacy Notice from time to time without prior notice.